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Vibe.co
The Meta for Streaming TV Advertising
Vibe.co is the first self-serve programmatic advertising platform for Streaming and Connected TV (CTV) designed to make television advertising as simple, accessible, and transparent as social media ads for brands of all sizes.
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Fit, total cost, and vendor risk for Vibe.co
Our Take
"Democratizing TV advertising through a self-serve platform with no minimums, AI-driven creative tools, and real-time digital-style attribution."
Vibe.coAdTech
Overview
Vibe.co is a leading self-serve CTV advertising platform that bridges the gap between digital performance marketing and traditional television. Launched in 2021, the platform enables advertisers to run campaigns on premium streaming services like Hulu, ESPN, and Peacock with no minimum spend requirements or platform fees. Vibe provides robust targeting options based on first-party and third-party data, allowing users to reach specific audiences across 120 million households. Key capabilities include real-time performance tracking, advanced attribution for web and app events, and an AI-powered creative studio that transforms web assets into TV-ready commercials in seconds. By providing a transparent, pay-as-you-go model, Vibe empowers performance marketers and small businesses to scale their advertising efforts into the living room with the same precision as digital channels.
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Ideal Customer Profile
Precision Targeting & Market Fit
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Challenges Solved
Pain Point Resolution Protocol
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Primary Use Cases
Operational Scenarios & ROI
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Internal Business Case
Partner Only Insights
Vibe.co serves as a self-serve Connected TV (CTV) advertising platform designed to democratize access to premium streaming inventory for performance marketers and businesses of all sizes. By removing minimum spend requirements and platform fees, Vibe.co allows advertisers to scale their presence on over 500 premium channels reaching 120 million households. Business Metrics: Vibe.co facilitates performance tracking including CPM, impressions, completed views, CPCV, and view-through rates. Case studies demonstrate significant performance outcomes, such as average ROAS of 250%, conversion rate lifts, and cost efficiency in customer acquisition. Acquisition Strategy: The platform targets performance-driven marketers accustomed to social media advertising by providing a turn-key interface, AI-powered creative studio to generate TV-ready ads in seconds, and robust targeting based on transactional, behavioral, and household data. Integration with over 40 partners (e.g., Shopify, Klaviyo, Google Analytics) enables seamless cross-channel attribution and optimization. Financial Impact: Vibe.co operates on a cost-per-view model, ensuring brands pay only for engaged impressions. This model, combined with rapid campaign deployment, drives measurable ROI, reduces CAC compared to traditional media, and allows for agile budget reallocation to high-performing campaigns, contributing to the generation of hundreds of millions in revenue for its users.
Sensitive Strategy DatalockInternal Use Only
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Science SkillsVideo Demo
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Features
check_circleReal-time Campaign Reporting
check_circlePrecise Audience Targeting (Demographics, Interests, Intent)
check_circleVibe Studio AI Ad Creator
check_circlePixel-based Conversion Tracking
check_circleA/B Testing & Creative Optimization
check_circleRetargeting Capabilities
check_circleAccess to 500+ Premium Channels
check_circleAutomated Bidding & Optimization
check_circleGeo-targeting (Zip-code level)
check_circleCreative Compliance Monitoring
extensionEcosystem & Integrations
At a Glance
PricingPay-as-you-go
DeploymentCloud, SaaS, Web-based
OnboardingUnder 5 minutes
CategoryAdTech
Compliance
GDPRCCPAFCC (Political Ad Compliance)
Company & Legal
Founded
2021
Legal Entity
Vibe.co
Trust & Security
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Data Residency
United States
Resources & Support
apiAPI Documentation
Support & Training
EmailLive ChatHelp CenterDedicated Account Management
Knowledge BaseVideo TutorialsCTV Expert ConsultationsPlatform Demo Sessions
Live Sentiment Loop
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Transparent tiering designed for scalability and value delivery.
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Geographic-Specific Rates: GL
Auto-adjusting rates based on regional purchasing power and local taxes.
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Frequently Asked Questions
Technical & Operational Ground Truth
QWhat is Vibe.co and who is it for?
A
Vibe.co is a self-serve Connected TV (CTV) advertising platform designed for marketers and businesses of all sizes, from small and medium-sized businesses (SMBs) to large enterprises. It simplifies the process of launching TV ad campaigns on premium streaming services, allowing users to reach audiences with the precision and ease of digital marketing.
QDoes Vibe.co require a minimum spend or charge platform fees?
A
Vibe.co operates on a flexible, pay-as-you-go model with no platform, subscription, or setup fees. While there is a minimum daily budget of $50 per campaign to help ensure effective delivery, there are no long-term contracts or hidden costs.
QWhat kind of streaming inventory does Vibe.co provide?
A
Vibe.co provides access to premium streaming inventory across over 500 channels, including major networks and apps covering sports, movies, and local news. The platform prioritizes high-quality, verified inventory through direct integrations with publishers to ensure transparency and performance.
QHow does Vibe.co’s AI-powered creative studio work?
A
Vibe’s Creative Studio helps advertisers generate TV-ready video commercials in seconds. It allows users to transform existing web assets into high-quality video ads suitable for streaming platforms, significantly reducing the time and cost typically associated with professional TV ad production.
QWhat targeting options are available on the platform?
A
Vibe.co offers robust targeting capabilities based on first-party and third-party data. Advertisers can refine their audience segments using demographics, interests, purchasing behavior, and location (geographic) data to ensure ads reach the most relevant viewers.
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