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SoftwareFleet Management & Operations Software
Motive
The only AI-powered platform for automated physical operations.
Motive builds technology to improve the safety, productivity, and profitability of businesses that power the physical economy by automating operations through AI and IoT.
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Decision Intelligence
Fit, total cost, and vendor risk for Motive
Our Take
"Motive offers high-precision operational AI and computer vision that detects 15+ unsafe behaviors and provides automated real-time coaching, significantly reducing accidents and insurance costs."
MotiveFleet Management & Operations Software
Overview
Motive (formerly KeepTruckin) is an integrated operations platform that combines IoT hardware with AI-powered applications to automate physical operations. Serving over 120,000 businesses across industries like trucking, construction, and delivery, the platform centralizes safety, compliance, and financial data. Its standout capabilities include advanced computer vision for driver safety, a unified dashboard for fleet-wide visibility, and automated workflows that reduce administrative burdens while improving profitability.
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Ideal Customer Profile
Precision Targeting & Market Fit
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Challenges Solved
Pain Point Resolution Protocol
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Primary Use Cases
Operational Scenarios & ROI
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Internal Business Case
Partner Only Insights
Motive delivers a compelling business case by functioning as the central operating system for physical operations, consolidating fragmented workflows into a single AI-powered platform. Financial Impact: Clients achieve rapid ROI—often within six months—by consolidating multiple software tools, reducing administrative burdens, and optimizing fuel spend. For instance, customers have seen equipment utilization increase by up to 70%, downtime reduction of 62%, and equipment theft/misuse savings of 72%. Proactive maintenance, powered by real-time data, prevents costly asset failures, while AI-enabled cameras reduce collisions by up to 80%. Business Metrics: As of late 2025, Motive reported over $500M in ARR, serving nearly 100,000 customers. Enterprise momentum is a key performance driver, with 126% net dollar retention (NDR) for large customers, reflecting high platform stickiness and expansion. Acquisition Strategy: Motive executes a two-pronged growth strategy. It leverages its legacy as a compliance (ELD) tool to maintain a massive high-volume SMB base while simultaneously aggressively moving upmarket into the enterprise sector through tailored, AI-driven solutions for complex industries like transportation, construction, and energy. This is supported by deep integrations, such as the Holman telematics partnership, which enables data-sharing to further enhance operational efficiency and reduce total cost of ownership.
Sensitive Strategy DatalockInternal Use Only
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Science SkillsVideo Demo
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Features
check_circleAI-powered dash cams with real-time coaching
check_circleELD compliance and automated HOS tracking
check_circleReal-time GPS tracking and geofencing
check_circleAsset and equipment monitoring
check_circleMotive Card for spend management and fuel discounts
check_circleAutomated maintenance and remote diagnostics
check_circleWorkforce management and time tracking
check_circleIFTA fuel tax reporting automation
check_circleDriver safety scoring and analytics
check_circleCustomizable AI vision models for site-specific needs
extensionEcosystem & Integrations
At a Glance
PricingSubscription + Hardware
DeploymentSaaS, Cloud-based, Mobile (iOS & Android)
Onboarding1.6 to 2.6 months
CategoryFleet Management & Operations Software
Compliance
FMCSA (ELD)USDOTIFTACSASOC 2 Type IIISO 27001 (Infrastructure)GSMA SAS-SMGDPR
Company & Legal
Founded
2013
Legal Entity
Motive
Trust & Security
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Data Residency
North America (primarily AWS East US and Microsoft Azure East US)
Resources & Support
apiAPI Documentation
Support & Training
24/7 Phone SupportEmailLive ChatHelp CenterDedicated API Support
Safety training videosOn-site training (Enterprise)In-app training hubWebinarsDocumentation
Live Sentiment Loop
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Specialized white-glove integration services for legacy stacks and enterprise requirements.
paymentsPricing Plans
Transparent tiering designed for scalability and value delivery.
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Geographic-Specific Rates: GL
Auto-adjusting rates based on regional purchasing power and local taxes.
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Frequently Asked Questions
Technical & Operational Ground Truth
QWhat is Motive and how does it help businesses?
A
Motive (formerly KeepTruckin) is an integrated operations platform designed for the physical economy. It combines IoT hardware with AI-powered applications to help businesses in industries like trucking, construction, and delivery centralize fleet management, driver safety, compliance, spend management, and workforce data into a single, unified dashboard.
QHow is Motive's pricing structured?
A
Motive operates on a subscription-based pricing model tailored to the specific needs of your fleet. Because costs depend on the size of your fleet, the hardware required, and the specific software modules (e.g., Safety, Spend Management, Compliance) you select, Motive typically provides customized quotes rather than standardized public pricing.
QDoes Motive offer a free trial?
A
Motive does not typically offer a public self-service free trial. Instead, the company provides personalized product demonstrations and consultations. You can request a demo on their website to see how the platform's specific features align with your operational requirements.
QWhat are the core features of the Motive platform?
A
Motive's core features include real-time GPS fleet tracking, AI-powered dashcams for driver safety, ELD compliance tools, automated maintenance and diagnostics, spend management (via the Motive Card), and workforce management solutions. These are all accessible through a unified dashboard.
QIs Motive compliant with ELD mandates?
A
Yes, Motive provides an FMCSA-registered Electronic Logging Device (ELD) that automates Hours of Service (HOS) logs, helping fleets remain compliant with federal regulations while reducing administrative burdens for drivers and dispatchers.
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