Roster

Firmographics: Our ideal customers are mid-market to enterprise-level direct-to-consumer (DTC) and eCommerce brands

These companies typically have established, growing product lines and are looking to scale their community-driven marketing efforts beyond manual spreadsheets

They operate with dedicated marketing or community management teams seeking to formalize ambassador, influencer, and affiliate programs

Behavioral Data: These brands prioritize authentic, customer-powered growth and word-of-mouth marketing over traditional paid advertising

They frequently manage active social media presences and have a high volume of customer interactions that they wish to convert into UGC and advocacy

They value data-driven decision-making, tracking KPIs like engagement rates, referral conversions, and long-term customer lifetime value

Technographics: The ideal client utilizes modern eCommerce platforms (example Shopify) to manage their online stores and requires deep integration between their sales stack and marketing tools to automate workflows, track purchase-based attribution, and manage automated reward payouts

They often use CRM systems to track customer segments

Psychographics: These brands believe that 'everyone can influence' and prioritize authentic brand alignment over follower count

They value creating genuine connections with their user base and are looking for solutions that streamline program complexity, reduce manual administrative burden, and provide a fun, engaging, and mobile-friendly experience for their community members and creators