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SoftwareMarketplace & E-commerce
Flippa.com
The #1 global online platform to buy and sell digital businesses
Flippa is the world's leading marketplace for buying and selling digital assets, including SaaS companies, ecommerce stores, apps, and domains, offering AI-powered valuations and end-to-end deal management.
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Decision Intelligence
Fit, total cost, and vendor risk for Flippa.com
Our Take
"World's largest marketplace for digital assets with proprietary AI matching and valuation technology based on over 100,000 comparable sales."
Flippa.comMarketplace & E-commerce
Overview
Flippa is a global marketplace for digital real estate and online businesses. Founded in 2009, it enables entrepreneurs to buy and sell various assets such as SaaS platforms, Shopify stores, blogs, mobile apps, and domain names. The platform provides a comprehensive suite of tools including an AI-powered valuation engine, a Buyer Matching algorithm, a Due Diligence Center, and integrated legal and escrow services. It serves a diverse audience from first-time founders to institutional investors, facilitating thousands of transactions annually with a global network of buyers and M&A advisors.
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Ideal Customer Profile
Precision Targeting & Market Fit
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Challenges Solved
Pain Point Resolution Protocol
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Primary Use Cases
Operational Scenarios & ROI
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Internal Business Case
Partner Only Insights
Flippa provides a robust internal business case for digital asset acquisition by democratizing access to online businesses such as SaaS, e-commerce stores, and content sites. Business Metrics: The platform emphasizes rigorous data-driven evaluation, requiring users to monitor critical KPIs including Net Profit Margin, Customer Acquisition Cost (CAC), Lifetime Value (LTV), Monthly Recurring Revenue (MRR), and Churn Rate. These metrics enable buyers to assess sustainability, scalability, and ROI potential before committing. Acquisition Strategy: Flippa facilitates a strategic acquisition approach by offering tools like an AI-powered valuation engine, Buyer Matching, and a Due Diligence Center. Buyers can choose between auction and classified listing formats to suit their strategic objectives, ranging from 'bolt-on' acquisitions to scaling established assets. Financial Impact: The platform enhances financial efficiency by reducing transaction friction through integrated legal and escrow services, fostering trust and security. For sellers, it maximizes valuation through competitive bidding and broad investor reach, while for buyers, it provides access to transparent performance data, mitigating risks and accelerating the time-to-value for digital investments.
Sensitive Strategy DatalockInternal Use Only
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Features
check_circleAI-Powered Valuation Tool
check_circleBuyer Matching Engine
check_circleDue Diligence Center
check_circleSaaS & Shopify Data Verification
check_circleSecure Escrow Integration
check_circleBroker & M&A Advisory Network
check_circleLegal Template Builder (LOI/APA)
check_circleFirst Access (Premium Buyer Subscription)
check_circleDirect Messaging & Deal Room
check_circleTraffic & Revenue Data Visualizations
extensionEcosystem & Integrations
At a Glance
PricingTiered listing fees + Success fee (commission)
DeploymentWeb-based, SaaS, Cloud
OnboardingInstant for account setup; < 3 minutes for initial valuation
CategoryMarketplace & E-commerce
Compliance
GDPRCCPAPrivacy Act 1988 (Australia)KYC/AML (via SumSub)
Company & Legal
Founded
2009
Legal Entity
Flippa.com
Trust & Security
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Data Residency
Australia, USA, European Union
Resources & Support
apiAPI Documentation
Support & Training
Email (help@flippa.com)Help CenterKnowledge BaseSupport Tickets1:1 Onboarding (Premium Listings)
Flippa UniversityVideo CoursesWeekly Zoom WorkshopsBlog & WebinarsKnowledge Base Articles
Live Sentiment Loop
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paymentsPricing Plans
Transparent tiering designed for scalability and value delivery.
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Geographic-Specific Rates: GL
Auto-adjusting rates based on regional purchasing power and local taxes.
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Frequently Asked Questions
Technical & Operational Ground Truth
QWhat is Flippa and what can I buy or sell on the platform?
A
Flippa is a global online marketplace for buying and selling digital real estate. Users can trade a wide variety of assets, including SaaS platforms, e-commerce stores (such as Shopify), blogs, content websites, mobile apps, domain names, and other online business ventures.
QHow does Flippa's pricing structure work for sellers?
A
Flippa charges sellers a combination of a fixed listing fee and a success fee (commission) upon a successful sale. The listing fee is paid upfront and varies based on the package and asset type. The success fee is a percentage of the final sale price, which typically decreases as the sale price increases.
QHow does Flippa ensure transaction security for buyers and sellers?
A
Flippa enhances security by integrating with Escrow.com, which holds funds in a secure third-party account until the asset is successfully transferred and verified by the buyer. Additionally, the platform requires sellers to complete 'Know Your Customer' (KYC) identity verification before listing, and provides tools for verifying revenue and traffic data.
QWhat is the AI-powered Valuation Engine?
A
Flippa's AI Valuation Engine is a tool that helps sellers estimate the market value of their business. By analyzing historical sales data from thousands of similar transactions, along with metrics like Seller's Discretionary Earnings (SDE), revenue trends, and traffic sources, it provides an instant data-driven valuation estimate.
QDoes Flippa offer support for due diligence?
A
Yes. Flippa provides a dedicated Due Diligence Center that offers various reporting packages (such as Red Flag, Standard, and Enhanced reports). These services assist buyers in investigating the legitimacy and potential risks of a business before finalizing a purchase.
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